Woman walking the beach with her small dog.

The Founder Story behind Calm Travel with your Dog

Many dog brands talk about accessories.
PAWLII talks about the feeling of travel.

The idea behind PAWLII wasn't born from a desire to simply develop more products for dogs. Instead, it stemmed from a personal experience: How can traveling with a dog be stylish, calm, and truly relaxed – without compromising between aesthetics, quality, and functionality?

Together with her dachshund Schoko, founder Ann Wirtjes began to envision a new way of traveling with a dog. Less noisy. Less hectic. More mindful, high-quality, and relaxed. This idea gave rise to the philosophy of "Calm Travel with a Dog."

Today, PAWLII combines European craftsmanship, timeless design, and well-thought-out travel companions for dog owners who naturally integrate their dog into their lives, their travels, and their style.

To the Calm Travel Journal

Frauin weißer Bluse mit Dackel auf dem Arm.

The two II in PAWLII

The name PAWLII is a loving homage to the special relationship between humans and dogs. "Paw" represents the loyal animal companion, while the two "ii" at the end symbolize the connection and commonality between dog and owner. Furthermore, the logo contains a subtle allusion to the founder's name.

The two II - Schoko & Ann - are united by one thing above all: travel. Ann repeatedly found that the market offered few products that truly suited a modern, design-oriented lifestyle. Many dog bags seemed functional but were poorly made. Others were fashionable but impractical. High-quality materials, well-thought-out functions, and a calm, timeless design rarely seemed to come together.

Due to her background in fashion management, the idea arose to rethink dog accessories:
not as a classic pet product, but as part of a conscious travel and lifestyle.

Thus, PAWLII gradually developed into a brand for people who don't just "take their dog along," but rather want to travel together as a matter of course.

Why PAWLII isn't your typical pet supply brand

PAWLII was born from the conviction that dog accessories should not be treated like short-lived consumer goods. Many pet products are designed for quick trends, cheap materials, and short-term use. Especially when traveling, however, the difference quickly becomes apparent between a product that just looks good—and a product that truly makes travel more enjoyable in the long run.

That's why PAWLII deliberately produces in small manufactories in Italy and Germany. There, travel accessories for dogs are meticulously handcrafted—with high-quality materials, precise workmanship, and a clear focus on durability. From Italian nappa leather to robust cotton fabrics, every detail is chosen to make traveling with a dog more relaxed, functional, and long-lasting.

The difference is particularly evident when on the go:
when a bag retains its shape even after many journeys. When materials age gracefully instead of wearing out quickly. When functions feel intuitive because they were developed from genuine travel experience.

PAWLII therefore doesn't see dog accessories as classic pet supplies, but as well-thought-out travel companions for people who value quality, design, and more peaceful journeys with their dog.

A Look Inside the Manufactories

Do you have more questions about the PAWLII brand?

Find answers to frequently asked questions. Is your question not listed? Please contact our customer service .

How did the idea for PAWLII come about?

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Who is behind PAWLII?

Behind PAWLII is Ann, who studied fashion management and shares a passion for design and dogs. Together with her loyal companion Schoko, she has made it her mission to create elegant dog accessories that combine fashion awareness and functionality.

Why is the brand called PAWLII?

The name PAWLII is a loving reference to the close bond between humans and dogs. The word "Paw" symbolizes the animal companion, while the two i's at the end stand for the common bond between dog and owner. If you look closely, you can find the founder's name in the logo.

What values characterize the brand?

PAWLII stands for quality, style and sustainability. The brand combines traditional craftsmanship with a modern, responsible lifestyle and places great emphasis on the needs of dogs and owners.

How were the first products developed?

The first products were created through Ann's personal experiences. While traveling with chocolate, she was inspired to develop designs that were practical for on the go, but also durable and stylish. Each piece was designed and tested with great attention to detail.

What is the goal of PAWLII?

PAWLII wants to revolutionize the world of dog accessories by offering high-quality, sustainable and aesthetically sophisticated products. The goal is to provide dog owners with products that will accompany them and their animal companions on all their adventures.

Our customer service is available from Monday to Friday from 8:00 a.m. to 8:00 p.m.Average response time: 24h

Stylish functionality: The story behind PAWLII

The founder Ann created PAWLII from her personal experience with her dachshund Schoko to create stylish and functional dog accessories. As a fashion expert, she combines design, sustainability and quality, with all products bearing her signature. PAWLII represents a unique combination of responsibility, style and love for animals.

The Vision of a Dog Lover

The idea for PAWLII was born out of the passion of a dog lover, Ann, who is not only an entrepreneur but also the proud owner of the charming dachshund Schoko. Ann has a deep bond with her dog, who accompanies her on every trip and adventure. This bond inspired her to create a brand that meets the special needs of dogs and their owners.

Ann noticed a gap in the market: many dog accessories were either impractical, not very durable or simply unattractive. Her goal was to develop accessories that were not only functional, but also stylish and sustainable. With her vision of making traveling and everyday life with a dog easier and more enjoyable, she laid the foundation for PAWLII.

A brand born from personal experience

As a fashion expert with a degree in fashion management, Ann not only brought with her a keen sense of design, but also the ability to identify high-quality materials and set trends. The idea for PAWLII came about during an outing with Schoko, when she realized that there were hardly any accessories that met her demands for style and functionality. She wanted to create products that met both the practical needs of dog owners and their sense of aesthetics.

Each PAWLII product bears Ann's personal signature and tells the story of her journey as a dog owner and designer. This personal connection to her brand is what makes PAWLII so unique. Her experience and attention to detail are reflected in every accessory.

Sustainability and quality at the heart

From the beginning, it was important to Ann that PAWLII was not only fashionable and functional, but also sustainable. She consciously decided to use robust leather, recycled cotton and wool to create products that are durable and environmentally friendly. The close cooperation with European craft businesses ensures the highest quality and fair production conditions.

PAWLII stands for a unique combination of style, functionality and responsibility. With her brand, Ann has not only created a solution for the needs of dog owners, but also a platform that represents her values and her love for animals. This combination makes PAWLII a brand that goes far beyond mere dog accessories.